Tuesday, August 9, 2011

brick & mortar

Brick & mortar” has come to mean a real, built thing; as opposed to a virtual or digital thing.

Masonry is real, it is meant to last over time.  Masonry construction reflects a confidence in the future.  It is not temporary.
Markets rise and fall; sometimes dramatically.  This is temporary.

Planning for masonry construction during such times displays confidence in a real outcome with an actual brick & mortar result.  In today’s economy, long term thinking and planning are often at odds with quarterly results.

Those with foresight have chosen masonry construction throughout history.  We are left with testament to their optimism with everything from the Pantheon to the Brooklyn Bridge; the Hagia Sophia and Notre Dame Cathedral, all brick & mortar. 

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